7/28/2023 0 Comments Nimble way![]() If you want to win, most of the things to address site performance aren’t really that hard to achieve – they just need to be a priority over shiny new ideas that are unproven. If you want to ignore the fact that speed leads to better SEO ranking, better conversion rates, and has been proven through research to generate more profits for e-commerce businesses then I’m sure your competitors will be pleased. One of the most iconic brands out there ranks at a big fat 2. I’ve seen more sub 25 ranked websites from than anything over the past few months. It’s 2022 and people that run websites still aren’t prioritizing site performance and load time. Make Your Site Faster Websites are slow and don’t rank well because of it ![]() These 10 things are highly common areas for digital improvement: Common threads have appeared throughout this process and I’m betting at least one of these is an opportunity for you to make your site better and improve digital performance. I’ve looked at all kinds of industries across B2C, B2B, B2B2C, and DTC. During this new adventure, I’ve spent a tremendous amount of time reviewing websites – hundreds of them actually. A little less than a year ago I took the leap into consulting. By improving customer journeys, companies can remain relevant in the Fourth Industrial Revolution.Over the last 22 years, give or take, my career has focused on digital marketing, e-commerce, growth, digital sales operations, business development, and more all with a high focus or sole focus of digital. This deeper connection is embodied through the concept of ‘customer journeys.’ Customer journeys are the sum of experiences and touchpoints customers go through when interacting with a company, before, during and after the main interaction (Schadler, 2018 Truog, 2018 Van den Brink, 2018). ![]() Business-to-Business (B2B) and Business-to-Consumer (B2C) businesses alike need to shift therefore from a model focused solely on selling products, to a service model driven by deeper connections with customers (Janssens, 2017). Customers expect businesses to anticipate their needs and provide personalised service through any communication channel. At the same time, this leads to (pressure for) increased human productivity. ![]() The transformation of physical and digital worlds entails great potential. The growing impact of the GAFAs and the NATUs 1 only confirms this.įrom a human perspective, the way people live, work and interact is transforming at high speed: more than 2 billion people were on Facebook in 2017 some predict that more people will have mobile phones by 2020 than will have electricity or running water in their homes or villages and children born in 2017 may never drive a car (Arbib & Seba, 2017 Javelosa & Marquart, 2017 Schwab, 2016). In 2016, the CEO of technology and consultancy company Accenture stated that digital transformation is one of the main reasons half of the companies on the Fortune 500 have disappeared since 2000 (Nanterme, 2016). In the Fourth Industrial Revolution, new technologies get combined with technologies that finally become mature and affordable, like computing power, connected devices, genetic sequencing, artificial intelligence and the like.įrom a corporate perspective, facts are available in spades to illustrate the vastness of the impact of this evolution. Rather than seeing Industry 4.0 as a transformational tsunami, they should see it as an opportunity to remain curious, nimble and committed, while working in a reality where rapidly changing demand entails growth, learning and great value.Įvery industrial revolution is driven by new technologies. By integrating theoretical insights and real-life cases from conservative and progressive industries, the author wants to stimulate project managers. On the other hand, governance, change and delivery continue to be the foundational baseline. On the one hand, new types of projects, changing expectations and shifting habits offer humbling challenges. This chapter will illustrate that project managers need to master a dual dynamic to do so. This allows for great potential for project portfolios that can enable tailored experiences, powered by technology and insights coming from the 360° view of the customer, to improve the experience and touchpoints before, during or after the main interaction of customers with a company. AbstractIn the Fourth Industrial Revolution, customers expect companies to provide journeys in line with rapidly changing expectations.
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